Professional Portfolio
I have 7+ years of experience working with recognizable brands to build engaging, story driven, data-led advertising campaigns.
In my tenure at Outside, Gear Patrol, Climbing, SKI, Backpacker, The Dyrt and others I’ve translated brand goals into authentic conversations with passionate audiences. As a full-funnel marketer, I have experience strategizing, managing, producing, executing and reviewing performance for campaigns that spanned social, digital, video, and events.
You can explore some of my capabilities and campaigns I’m most proud of below, and reach out about contract or full time opportunities on the About page.
Content Strategy
From single article concepts to massive multi-channel programs, I have championed creative concepts that tell impactful, heartwarming, and epic stories, for incredible brands. I’m experienced at translating data and insights into actionable media programs, leading brainstorms, and building materials to communicate new ideas to a team.
Visit North Carolina for Gear Patrol
Project Management
Whether you call it keeping the trains running on time, herding cats, taming horses or just being incredibly organized, someone has to do it. I take great pride in developing processes, and leading the charge to ensure projects run smoothly.
Production Support
I’m never afraid to put boots on the ground to bring a video or photo concept to life. From talent management, to production assistance, to creative direction, I’ve been in the field to support some incredible work.*
Lifestraw for Climbing, Backpacker and Trail Runner
*I am NOT a videographer, video editor or DP, I’ll leave that to my network of talented experts.
Writing and Editing
From short social copy to long-form feature articles, video scripts, marketing materials and more I have composed, assigned and edited my fair share (or more) of written materials.
Erica Givans 